31 Jan DEVELOPMENT OF CAPE VERDE NATIONAL EFFICIENCY PROGRAM FOR APPLIANCES
Praia, Cape Verde, 30 January 2019
Under the energy efficiency program for appliances that Gesto is developing for Cape Verde, the 7th Technical Committee meeting of the appliances component of the Energy Efficiency Project in Buildings and Equipment (PEEE) was held in Praia. The meeting was attended by 10 representatives from the various partner institutions, who made several contributions so that this strategy of awareness and communication is effective and efficient with its proposed target public.
The 7th Technical Committee meeting had the objective of presenting and approving the proposal for the Awareness Raising Campaign Program to raise awareness over Energy Efficiency and the National Standards & Labels Program amongst the general public.
Gesto team presented and explained the process, gave examples of international projects, showed the best practices, the communication channels that are advised to better reach the target audience, the messages of the campaign, the specific tools for the evaluation of the impact of the campaign, as well as the three alternative investment scenarios for the awareness campaign (conservative, basecase and aggressive).
The project is being developed under the Energy Efficiency Project in Buildings and Equipment (PEEE – http://www.peee.cv/).
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